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Dl August in the Official Gazette. Tax credit on advertising and paper and direct contributions, what changes for the publishing sector

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On the ordinary supplement no. 30 to the Official Gazette no. 203 of 14 August 2020, the Law Decree n. 104/2020 (August decree) of 14 August 2020, with urgent measures to support and relaunch the economy.With a note, Fieg has highlighted some aspects concerning the publishing sector, which in article 96 provides a further increase in the allocation for the tax credit on advertising investments and an increase from 8 to 10% of the tax credit for the purchase of paper for printing publications. In particular:

– paragraph 1 increases the resources allocated from 60 million to 85 million, in terms of total expenditure ceiling, for the financing of the tax credit for advertising investments in the daily and periodical press and on television and radio stations in 2020. Yes reshape, in line with the increase in resources, the spending limits respectively envisaged for advertising investments made in daily and periodical newspapers (raised from 40 to 50 million) and for advertising investments made on local and national television and radio stations, analog or digital not owned by the State (from 20 to 35 million). Consequently, the increase in the endowment of the Fund for pluralism and information innovation rises from 32.5 million euros to 57.5 million for the year 2020;

– paragraph 2 raises, from 8 to 10 per cent, the tax credit recognized to publishing companies of newspapers and periodicals for the purchase of the paper used to print the published publications, with reference to the expenditure incurred in 2019. therefore from 24 to 30 million the relative expected expenditure ceiling;

– paragraphs 3 to 6 intervene on the discipline of direct contributions to publishing provided for by Legislative Decree no. 70/2017. Specifically, paragraph 3, for the 2020 contribution year only, establishes that the minimum percentages of copies sold are determined, respectively, in 25 percent of copies distributed for local newspapers (instead of 30 percent), and in the 15 percent of copies distributed for national newspapers (instead of 20 percent).

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